Designing a logo is not quite an easy task. This is simply because a logo is the face of any brand and should therefore be taken very seriously when being designed. There is more to designing a logo than just graphic designs . Designing a logo demands specific skills, plenty of practice and experience just like every line of work. Below are tips which can take you through designing the best logo for your company.
First importantly, preliminary function s very crucial. It ought to be the very first step in designing an effective logo. You could just draw some sketches using paper and pen drawings or drafts made by the use of a vector program such as illustrator. You could come up with as many sketches as possible until you receive the perfect sketch. Sketching will help you have a very clear picture of what you want. An effective designer will spend more time in this step of logo designing than any other step in the design process.
Another step is to create balance. In logo designing, balance is very crucial because our minds naturally perceive a balanced design as appealing . Right from the weight of the graphics, to the colors and sizes should all be equal and neatly done on each side. There is no rule of balance. But what you believe is appealing to your eye won’t be necessarily appealing to another party. Your artistic approach of equilibrium might not draw in the masses you would like to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also consider the factor of dimensions when it comes to designing a symbol. It should seem good and legible at all sizes. It ought not lose its definition when scaled down for small promotional items or letterheads. It should look great when used for larger formats like billboards or digital formats like the wed or TV.
A logo should be simple. A simple logo is easy to identify and can easily engage the audience. Always keep in mind that a symbol is an emblem rather than a manifesto therefore, it needs to be as simple as possible. The majority of the popular logos that you see around are very straightforward and easy to identify even with no caption or the manufacturer’s name.
Colour should be used appropriately. A skilled designer understands that color theory is complicated and will know the basics and use color to their advantage. It is advised that you do not use very bright colors that are hard on the eyes. The other tip of how to use color is that you should use colors close to each other around the color wheel. You should also know how colors evoke feelings before settling on those to use.